Wisconsin solar installation & market data
The Wisconsin solar market at a glance.
Wisconsin has about 22,076 solar systems totalling 329.3 MW, as reported by its utilities through July 2026. 25 MW of residential solar was added in the trailing twelve months, down 3.1% on the twelve months before. 1.2% of owner-occupied homes have gone solar and 4.0% of solar customers have a battery. SolarDNA tracks 20,150 individual installations here, with a median residential cost of $3.52 per watt, from 454 installers.
Wisconsin's SolarDNA Market Score: 41 out of 100.
Wisconsin scores 41 out of 100 on SolarDNA's Market Score, a 0-to-100 scale benchmarked against every other state market. That is higher than 55% of U.S. states. Grade C (Good).
The score combines 5 subscores, each computed from observed market data:
- Velocity (47): trailing-12-month growth in solar added versus the prior twelve months, so accelerating markets score higher.
- Cost (66): median installed $/W relative to the national median (a cheaper market scores higher).
- Incentives (55): net-metering coverage, RECs a new system can earn, state tax credit, rebate program and tax exemptions (components listed below).
- Resource (13): annual solar irradiance, so the same system produces more where this score is high.
- Depth (19): proven demand: how many systems are already installed, with a bonus for markets that show adoption without being saturated.
Focus on Energy rebates; property and sales tax exemptions.
Federal: Federal residential credit (25D) ended for systems placed in service after Dec 31, 2025. Third-party-owned systems can still use the commercial credit (48E) through 2027 under construction-start rules.
State-level averages hide wide variation. Here's how to go deeper in the app:
- 1Narrow to a zip codeZip metrics give a far more accurate picture of the exact neighborhoods you are considering.
- 2Apply filtersFilter by score, growth, $/W, adoption and permits to reach the markets that actually match your model.
- 3Benchmark the installersSee who already wins there, how fast they are growing, and what they charge per watt.
How SolarDNA defines these metrics
Solar systems
Solar systems is the market-size figure: the systems utilities report on their lines, plus an estimate (sized from reported capacity) for systems outside net metering. It is current for every state.
How SolarDNA calculates solar systems →Tracked installations
Tracked installations are the individual residential, commercial and utility-scale systems SolarDNA holds a record for. SolarDNA de-duplicates the same system across records. Pricing, installers, equipment and every zip-level figure come from these records.
How SolarDNA calculates tracked installations →Median installed cost
Median installed cost is the middle price per watt (DC) that homeowners paid for a residential system in the trailing twelve months, before incentives. Quartiles show the spread.
How SolarDNA calculates median installed cost →Adoption rate
Adoption rate is the share of owner-occupied homes with a residential solar system. It measures how saturated a market is, not how fast it is growing.
How SolarDNA calculates adoption rate →12-month growth
For a state, growth compares the residential solar capacity added in the trailing twelve months with the twelve months before, from utility-reported totals with one-off reporting corrections smoothed out. For cities and zip codes it compares tracked installations.
How SolarDNA calculates 12-month growth →Battery share
Battery share is the portion of a state's solar customers whose system includes a battery, as reported by utilities.
How SolarDNA calculates battery share →Permits
Permits count the solar building permits filed in the last twelve months. They lead installations by several months, which makes them the earliest read on demand.
How SolarDNA calculates permits →Market Score
SolarDNA's Market Score grades each market from 0 to 100 on solar sales potential, weighing velocity, cost, incentives, solar resource and installer depth. Markets are benchmarked against every other market in the country, and the letter grade is set on a curve: A is the top 10% of markets, C the middle 40%, F the bottom 10%.
How SolarDNA calculates market score →See what a specific Wisconsin zip code looks like
Drop in any Wisconsin zip code and SolarDNA opens its market card: score, installs, median $/W, growth and permits, benchmarked against the state.
Dive deeper into the Wisconsin market
Market size & momentum
Systems, capacity, monthly additions, battery share and solar customers by utility.
- •How many solar systems are there in Wisconsin?
- •Is solar still growing in Wisconsin?
- •Which utility territories are adding the most?
Pricing & economics
Installed $/W, quartiles, system sizes and simple payback.
- •How much does solar cost in Wisconsin?
- •Is $/W falling in Wisconsin?
- •What is the median system size?
Growth & adoption
Installs by year, adoption, TAM penetration and battery attach.
Installers
The league table: volume, momentum, system size and pricing per installer.
- •Who installs the most in Wisconsin?
- •Which installers are growing fastest?
- •What do they charge per watt?
Utilities & incentives
Retail rates by utility, net metering, SREC value and the planned utility pipeline.
- •What are electricity rates in Wisconsin?
- •Which utilities offer net metering?
- •How big is the utility-scale pipeline?
How big Wisconsin's solar market is, and where it is heading
Totals reported by Wisconsin's utilities through July 2026 (latest months are preliminary)
Trailing-12-month residential capacity added carried forward at half the observed growth rate (capped at ±30%), with a ±10% band. Not a forecast of permits or policy.
Solar customers by utility in Wisconsin
Net-metered solar customers through July 2026
| Utility | Solar customers | Capacity | Added, 12 mo | Growth | With battery |
|---|---|---|---|---|---|
| Wisconsin Electric Power Co | 7,840 | 84 MW | 1,057 | ▼ 8.8% | 9.1% |
| Wisconsin Power & Light Co | 6,378 | 49 MW | 653 | ▼ 8.7% | — |
| Madison Gas & Electric Co | 3,790 | 56 MW | 73 | ▼ 75.0% | — |
| Wisconsin Public Service Corp | 2,556 | 32 MW | 236 | ▼ 28.8% | 6.6% |
| Northern States Power Co | 1,072 | 22 MW | 216 | ▼ 18.5% | — |
What solar costs in Wisconsin
Residential systems, trailing twelve months
How fast Wisconsin is going solar
From SolarDNA's installation records, which run through November 13, 2024; current momentum is in the market totals above
Top installers in Wisconsin
Ranked by installations in this state
| # | Installer | Installs | 12-mo | Avg kW | $/W |
|---|---|---|---|---|---|
| 1 | EVERLIGHT SOLAR | 3,200 | 542 | 7.29 | $4.75 |
| 2 | ARCH ELECTRIC | 1,361 | 217 | 18 | $3.38 |
| 3 | OLSON SOLAR ENERGY | 1,126 | 253 | 11.12 | $2.93 |
| 4 | FULL SPECTRUM SOLAR | 943 | 37 | 9.32 | $2.93 |
| 5 | ALL ENERGY SOLAR | 850 | 212 | 10.75 | $3.67 |
| 6 | NORTH WIND RENEWABLE ENERGY | 602 | 48 | 10.67 | $3.44 |
| 7 | MIDWEST SOLAR POWER | 593 | 124 | 8.73 | $2.86 |
| 8 | SUN BADGER SOLAR | 577 | 0 | 9.4 | $3.79 |
| 9 | EAGLE POINT SOLAR | 527 | 69 | 12.82 | $2.70 |
| 10 | ELAND ELECTRIC | 519 | 59 | 12.29 | $2.93 |
| 11 | ETHOS GREEN POWER | 449 | 122 | 34.52 | $2.55 |
| 12 | SUNVEST SOLAR | 437 | 0 | 17.69 | $3.23 |
| 13 | NEXT ENERGY | 400 | 130 | 15.13 | $3.32 |
| 14 | APPLETON SOLAR | 381 | 76 | 10.02 | $2.90 |
| 15 | DREWS SOLAR | 349 | 70 | 9.49 | $2.50 |
Top zip markets in Wisconsin
Ranked by installations · click for the zip market
| Zip | Installs | $/W | Growth | Score |
|---|---|---|---|---|
| 53711 Madison | 544 | $4.03 | — | 47.2 B |
| 54601 La Crosse | 495 | $2.96 | — | 51.9 A |
| 53593 Verona | 436 | $4.35 | — | 45.1 C |
| 53590 Sun Prairie | 363 | $4.35 | — | 44.8 C |
| 53562 Middleton | 362 | $3.62 | — | 48.2 B |
| 53704 Madison | 350 | $4.24 | — | 45.2 C |
| 53719 Madison | 324 | $4.55 | — | 43.6 C |
| 53718 Madison | 274 | $4.50 | — | 43.6 C |
| 53575 Oregon | 264 | $4.45 | — | 43.8 C |
| 53913 Baraboo | 231 | $2.74 | — | 51.7 A |
| 54701 Eau Claire | 224 | $2.98 | — | 50.5 A |
| 54665 Viroqua | 207 | $2.75 | — | 51.5 A |
| 54806 Ashland | 199 | $2.76 | — | 51.4 A |
| 53717 Madison | 187 | $3.50 | — | 47.9 B |
| 53546 Janesville | 175 | $4.85 | — | 41.5 C |
Counties in Wisconsin
Zip markets grouped by county · click for the county market
| County | Zip markets | Installs |
|---|---|---|
| Dane County | 34 | 5,099 |
| Milwaukee County | 35 | 1,393 |
| Waukesha County | 26 | 986 |
| La Crosse County | 8 | 975 |
| Rock County | 11 | 539 |
| Sauk County | 12 | 533 |
| Eau Claire County | 6 | 479 |
| Vernon County | 12 | 451 |
| Outagamie County | 16 | 400 |
| Portage County | 10 | 394 |
| Brown County | 14 | 377 |
| Racine County | 13 | 354 |
Utilities and retail rates
Implied residential rate per utility
| Utility | Type | Res. customers | ¢/kWh | Net metering |
|---|---|---|---|---|
| Wisconsin Electric Power Co | Investor Owned | 1,048,148 | 19.2 | ✓ |
| Wisconsin Power & Light Co | Investor Owned | 437,211 | 16.9 | ✓ |
| Wisconsin Public Service Corp | Investor Owned | 411,775 | 16.2 | ✓ |
| Northern States Power Co | Investor Owned | 220,574 | 15.8 | ✓ |
| Adjustment 2024 | 170,766 | 15.8 | ✓ | |
| Madison Gas & Electric Co | Investor Owned | 147,501 | 20.3 | ✓ |
| Adams-Columbia Electric Coop | Cooperative | 35,910 | 17.6 | ✓ |
| Polk-Burnett Electric Coop | Cooperative | 20,379 | 15.9 | ✓ |
Other solar markets in Wisconsin
Three ways to slice Wisconsin's 20.2K installations
See how the market splits by sector, by battery attach and by installer, updated with every refresh.
See all breakdownsWhen demand peaks in Wisconsin
Quick answers about Wisconsin's market
🛡 Why trust SolarDNA data?
How many solar installations are there in Wisconsin?
How much does solar cost in Wisconsin?
Is the Wisconsin solar market growing?
What is the solar adoption rate in Wisconsin?
Is Wisconsin a good market for solar sales?
How many solar installers work in Wisconsin?
How many solar permits were filed in Wisconsin?
How current is Wisconsin's solar data?
There's a lot more inside the SolarDNA app.
- ◇Zip and city market pages
- ◇Installer league tables
- ◇Territory builder
- ◇Solarizer deal estimates
- ◇Permit activity where reported
- ◇Export the data